A fortnightly, four-minute read on where UK travel demand is actually moving and what's really happening in travel media — written by someone who's spent twenty years inside ad tech.
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Every issue follows the same departures board — so you always know what you're getting and it never overstays its four minutes.
One travel-demand insight from the data — booking windows, seasonal shifts, route-level quirks the plans keep missing.
One sharp opinion on curation and commerce-media news. One per issue, never two. Generous to people, hard on ideas.
What smart planners should be doing this fortnight, straight from the Travel Curation Calendar.
Three links worth your time, one honest line on each.
A short personal note from the desk. Occasionally useful, always brief.
Ask a planner when ski campaigns should launch and most will say October. The search data says otherwise: UK ski research begins its climb in the first weeks of August — school holidays end, the first snow reports arrive from the southern hemisphere, and early-bird chalet pricing opens. By the time most ski campaigns go live, a large share of the season's high-value bookings is already committed - operators tell UK skiers to book peak weeks by August at the latest. Travel demand moves 45–90 days ahead of travel dates; media plans keep anchoring to the departure date. Plan against the booking curve, not the calendar.
A one-page map of the UK's twelve travel demand windows — when bookings actually move, and what to plan against each window. Refreshed quarterly. Free for subscribers.
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Written by Matt Adams — twenty years in EMEA ad tech and media.
Personal project. Views my own; nothing here draws on my employer's information.